Burberry shares pop 8% as British heritage pivot lures back U.S. shoppers
Burberry is experiencing a revival in the American market, with a 4% sales increase reported for the first quarter. CEO Joshua Schulman attributes this to attracting diverse luxury consumers. Despite some regional sales declines, a cost-saving plan is on track. Analysts are optimistic about the brand’s renewed focus on British heritage and craftsmanship, anticipating improved second-half results.