Walmart’s fintech arm, OnePay, is expanding beyond financial services with the launch of its own wireless plan, OnePay Wireless, marking a significant step toward becoming a full-service “super app” for U.S. consumers.

The new plan officially launches Wednesday and will be accessible directly through the OnePay mobile app. Developed in partnership with mobile infrastructure startup Gigs, the service offers users a simple, no-hassle setup process — everything can be activated within the app, requiring no credit checks or activation fees.

Priced at $35 per month, OnePay Wireless provides unlimited 5G data, talk, and text using AT&T’s nationwide network. This competitive rate aims to make wireless connectivity more affordable for everyday users while integrating seamlessly into OnePay’s expanding ecosystem.

Launched in 2021 by Walmart and venture capital firm Ribbit Capital, OnePay has steadily grown its suite of products, including credit and debit cards, high-yield savings accounts, “buy now, pay later” loans, and a peer-to-peer digital wallet. With this new wireless feature, OnePay is taking another step toward mirroring the success of Asia’s leading “super apps” such as WeChat and Alipay, which blend communication, finance, and commerce into a single digital experience.

The collaboration between OnePay and Gigs highlights a growing trend in the fintech sector — companies increasingly incorporating wireless services into their offerings. Similar moves have been made by global fintech players like Klarna and Nubank, both of which recently ventured into mobile services.

While OnePay confirmed the launch, the company did not provide additional comments. However, Hermann Frank, CEO of Gigs, emphasized the broader value behind this model. By integrating wireless plans into fintech platforms, he explained, companies can help telecom providers like AT&T reduce customer acquisition costs — savings that can then be passed on to users.

“The average consumer overpays for their phone service,” Frank said. “With this approach, we’re able to offer a plan that’s nearly half the cost of a typical phone bill, while still including all the modern features people expect.”

In a joint statement, AT&T and Gigs revealed that a growing number of U.S. companies are preparing to launch their own branded wireless plans through similar partnerships. Businesses that join such initiatives can typically earn a share of the revenue generated from these plans.

“The future is one where consumers can buy and manage their mobile plans from the same personal or workplace apps they already use every day,” said William Traylor, AT&T’s Vice President of Emerging Business – Platforms & Partnerships.

With OnePay’s latest move, Walmart is signaling a clear intent to blur the lines between finance, technology, and connectivity — bringing the U.S. one step closer to the era of all-in-one digital ecosystems.