Italian luxury house Prada is keeping the door open to becoming a dual-listed company, though the firm is not ready to define a precise timetable. In an exclusive conversation with CNBC’s Charlotte Reed, Chief Financial Officer Andrea Bonini emphasized that the company remains committed to the idea, but will only confirm the timeframe once the listing date is roughly six months away.
The possibility of a dual listing has lingered for several years. Prada, which is currently listed on the Hong Kong Stock Exchange, first attracted public discussion on the matter in 2022 when executive Paolo Zannoni told Bloomberg that expanding the company’s presence to another exchange was an option, though not a pressing priority at that time. Since then, market observers have repeatedly speculated about where and when the company may pursue its next strategic step.
According to Bonini, the leadership team continues to view a dual listing as beneficial for the group’s long-term development. While Prada is not prepared to commit to a specific schedule, he stressed that the company is aligned internally on the strategic value of the move. The timing, he suggested, is more about market conditions and corporate readiness than any hesitation about the listing itself.
Prada’s exploration of a dual listing comes during a period of changing dynamics across the global luxury sector. After experiencing a rapid expansion fueled by pent-up post-pandemic demand and strong buying momentum in China, the industry has recently entered a more tempered phase. Several luxury stocks have slowed, reflecting consumer caution and a normalization of growth patterns after two unusual years of exuberant spending. Bonini, however, sees encouraging signs that suggest the market is entering a more stable environment.
He described the current global luxury landscape as “stabilizing,” and indicated that the company expects consumption to regain momentum. Much of this optimism stems from steady demand in the United States, a key region for many high-end brands. Bonini said the U.S. market remains strong overall, pointing to resilient spending patterns and broad economic health. Still, he acknowledged that any period of fast expansion carries risks, and he urged a measured perspective as the sector continues to evolve. When market conditions begin to resemble a bubble—however subtly—brands must remain attentive and avoid being swept away by unsustainable trends.
Despite the shifts in consumer sentiment across regions, Prada’s own performance has remained remarkably consistent. Bonini highlighted that the group has achieved 19 consecutive quarters of uninterrupted growth. This momentum has been supported not only by the strength of Prada’s core lines but also by the standout success of its youthful sister brand Miu Miu. Over the past few years, Miu Miu has emerged as one of the most influential names in luxury fashion, particularly among younger consumers who gravitate toward its experimental and culturally resonant designs. Bonini emphasized that this multi-year streak of exceptional performance continues to be a major driver of the group’s financial results.
Prada’s expansion strategy has also extended through acquisitions. Earlier in the year, the company made headlines with its purchase of Versace from Capri Holdings, a deal valued at $1.375 billion. The acquisition signaled Prada’s broader ambition to strengthen its footprint within the competitive luxury landscape. Bonini suggested that the luxury industry may see even more consolidation in the years ahead, as global brands look for ways to fortify their influence, widen their portfolios, and adapt to evolving consumer preferences. For Prada, such moves align with its long-term vision of becoming a more diversified and globally integrated luxury powerhouse.
Alongside the company’s market activity, internal changes are also reshaping Prada’s leadership structure. Lorenzo Bertelli, the son of Miuccia Prada, is expected to eventually take over from current CEO Andrea Guerra. Although there is no fixed timeline for the completion of this leadership transition, Bonini noted that Prada is in a uniquely advantageous position. The company benefits from the simultaneous involvement of its founding generation and its next generation of leaders, creating continuity that many family-driven brands lack.
Bonini explained that this blend of legacy leadership and fresh perspective has strengthened the company’s strategic and creative integrity. Over the years, Prada has also welcomed external executives, bringing in new expertise while preserving the distinct vision of its founders. According to Bonini, this balance has given the brand both stability and adaptability—a combination especially valuable in today’s fast-paced fashion environment. As creative leadership shifts rapidly across the industry, Prada’s ability to remain consistent in identity and direction offers a crucial competitive advantage.
Despite its strong operational foundation, Prada has not been immune to market turbulence. The company’s share price has fallen 21.7 percent year-to-date, reflecting broader market pressures that have affected luxury stocks around the world. Investors have been adjusting expectations following the sector’s extraordinary post-pandemic boom, and slower growth in China has added another layer of uncertainty. Still, Prada’s leadership remains confident in its direction and in the resilience of its brands.
Looking ahead, Bonini’s comments suggest that Prada sees the coming years as both a period of opportunity and recalibration. A potential dual listing, continued brand consolidation, and leadership evolution all signal significant strategic movement. Simultaneously, the company is doubling down on the strengths that have defined its recent success—youth-driven creativity, long-term vision, and operational consistency.
As global luxury consumers become more sophisticated and selective, brands like Prada must balance heritage with innovation, stability with bold moves, and expansion with discipline. Whether through acquisitions, new financial structures, or leadership transitions, the company appears intent on positioning itself at the forefront of the next chapter in luxury fashion.
Prada’s refusal to rush its dual-listing timeline reflects a broader philosophy: growth must be deliberate, and major decisions must be made at the right moment. For an industry driven by both aspiration and volatility, that patience may prove to be one of Prada’s most valuable assets.