Visa announced on Thursday that it has successfully completed hundreds of AI-powered transactions as part of a pilot program initiated following the company’s product event in April.

Across the fintech industry, Visa and its competitors are racing to develop tools that enable consumers to delegate certain transactions to artificial intelligence agents.

“This year is poised to witness substantial adoption, with consumers growing increasingly comfortable interacting with a variety of AI-driven environments,” said Rubail Birwadker, Visa’s head of growth products and partnerships, in a recent interview.

AI is reshaping the e-commerce experience, influencing how shoppers browse and make purchases.

In April, Mastercard revealed it was testing a feature called Agent Pay, which allows AI agents to make online purchases on behalf of customers. Amazon also started experimenting with a “Buy For Me” service that month. Meanwhile, PayPal has partnered with Perplexity to explore AI-assisted shopping solutions. A Visa survey conducted in December indicated that nearly half of U.S. consumers are already using AI to assist with purchases.

Although data on these tools is still emerging, Birwadker noted that they could be particularly useful for repetitive purchases or special events such as concert tickets.

Looking ahead, Visa plans to expand its pilot programs to Asia and Europe next year and is collaborating with more than 20 partners on the development of AI agent tools.