Block Inc. on Wednesday outlined an ambitious three-year growth plan, telling investors it expects annual gross profit to rise at a mid-teens pace through 2028. If realized, the company would generate roughly $15.8 billion in gross profit that year, marking a significant step forward for the financial technology firm.

The update arrived during Block’s first investor day since 2022—a period in which Wall Street’s confidence in the company has cooled. Despite broader gains across major stock indexes, Block’s shares have dropped more than 30 percent in 2025 as investors questioned the company’s momentum and competitive position. Trading in Block stock was briefly paused during the announcement but rebounded sharply once activity resumed, climbing 9 percent on renewed optimism.

The new guidance follows Block’s recent quarterly report, in which the company missed revenue estimates for the sixth consecutive period. With headwinds growing in its traditional point-of-sale segment, Block has gradually repositioned itself, expanding services within Cash App and introducing more artificial intelligence–driven tools aimed at helping merchants streamline operations and better understand customers.

In the financial outlook released Wednesday, Block projected that adjusted operating income will rise roughly 30 percent annually over the next three years, surpassing $4.6 billion by 2028. The company also expects adjusted earnings per share to grow at a similar pace, reaching approximately $5.50.

Speaking to CNBC ahead of the event, Chief Financial Officer Amrita Ahuja described the company as entering a more mature stage of disciplined execution. She noted that since its last investor day, Block has nearly doubled its gross profit and more than tripled its earnings before interest, taxes, depreciation, and amortization—a trajectory she credited to more focused internal alignment and consistent investment in core products.

Block also introduced a new non-GAAP cash flow measure intended to better reflect the capital required to scale its lending initiatives. The company anticipates this metric will exceed $4 billion by 2028, representing about 25 percent of its projected gross profit.

Looking ahead to 2026, Block estimates gross profit will rise 17 percent to nearly $12 billion. Adjusted operating income and adjusted earnings per share for that year are both expected to increase more than 30 percent, reaching $2.7 billion and $3.20, respectively.

Ahuja added that Block has embraced a “rule of 40” investment philosophy, a benchmark commonly used in the tech sector where a company’s revenue growth rate plus profit margin should exceed 40. She said Block expects to achieve this threshold in 2025, supported by a unified company roadmap and shared technical infrastructure designed to simplify decision-making and accelerate product development.

According to Ahuja, this reorganization has allowed teams to “move faster” and make more coordinated strategic choices across the entire ecosystem. The company believes this structure will help sustain long-term growth while improving efficiency.

During the event, Block also announced an expansion of its share repurchase authorization by an additional $5 billion. This comes on top of the $1.1 billion that remained available for buybacks as of September 30, further extending the company’s previous $4 billion program. The enlarged buyback initiative signals confidence in the company’s valuation and future earnings potential.

Jack Dorsey, Block’s co-founder and chief executive officer, was present at the investor gathering. Though Dorsey has maintained a lower public profile in recent years, his appearance underscored the significance of the moment as Block attempts to reassert its long-term strategy and restore investor trust.

Through its updated financial framework, intensified focus on Cash App, and continued expansion into AI-enhanced merchant tools, Block aims to position itself for steadier growth after a challenging stretch. Whether these initiatives are enough to shift market sentiment will become clearer as the company works toward its next milestones over the coming year.